When The Only Way Is Essex kicked off on ITV2 last month, the similarities between Amy Childs and glamour model Katie Price were hard to miss.
But after weeks of sending each other messages on Twitter and their mobiles, the two women missed out on a golden photo opportunity of being photographed together for the first time.
At Bluewater shopping centre in Kent to sign copies of her new book, the 32-year-old invited Amy, 20, to jump the queue and finally get to meet her in the flesh.
So near, but yet so far: Katie Price didn't get to meet Amy Childs at her book signing in Bluewater shopping centre yesterday
But it appears nerves may have got the better of the redhead star after she left the store without meeting her idol.
Amy was Christmas shopping with her mother and grandmother when she realised the glamour model was doing a signing.
Fans queued for hours at Bluewater to get a signed copy of Katie's fourth autobiography You Only Live Once.
Seeing her future: Amy has made no secret of her admiration for Katie, and hopes to be just like her
Being a relative newbie to fame, perhaps Amy didn't have the guts to barge in front of the queuing fans.
Despite rumours Katie had asked for Amy to be removed by store security, the mother-of-three insisted she was looking forward to meeting her.
Price's spokesperson told the MailOnline: 'Katie Price did not see Amy Childs today.
'Amy sent Katie a text asking if she could jump the large queue and get a signed copy of her book at her Bluewater signing.
You've been tangoed: Katie caked on her signature fake tan for the signing
'Katie was more than happy to help out Amy and responded saying she was sat in the manager's office having lunch and invited Amy to join her and pick up a copy of the book. She was looking forward to seeing Amy but got no reply.'
Writing on her Twitter page today, 20-year-old Amy made no mention of Katie at all: 'Is having a trip to Bluewater with mummy and nan...'
Later updating: 'Had a good day Christmas shopping .... Not many presents left.
When The Only Way Is Essex started on ITV2 last month, the redhead beautician made no secret for her admiration for Jordan.
Family bonding: Amy was doing her Christmas shopping at Bluewater with her mother (left) and grandmother (right)
She said: 'Jordan is definitely my idol, her looks, her career, her businesses, she's fantastic.'
Just like Katie, Amy has also admitted going under the knife - having a breast enhancement operation when was 18 and having collagen in her lips.
Insisting she doesn't feel 'threatened' by Amy, Katie even gave the young wannabe her blessing after she revealed a crush on the model's ex-husband Peter Andre.
Althogh Andre, 37, has ruled out Amy as 'too young' for him, he recently met her as they both share the same management company CAN Associates.
Poised and ready: Katie ended up signing hundreds of copies during her busy session at Waterstone's
Writing on Twitter recently, Katie teased: 'Is it coincidence or do the girls that CAN take on get romantically linked with Pete? All a bit transparent.
'Pete and Amy perfect. She is nice.'
After her recent meeting with Pete, Amy told New! magazine: 'He was so gorgeous and sweet and lovely.
'I was so excited I really thought I was going to cry. It was so nice of him to offer me his support because I’m so new to all of this and he’s been in the business for a long time.'
Newfound fame: Amy posed with two young fans at the shopping centre