It's the one of the most anticipated show at London fashion Week and judging by the crowd, it's not hard to see why.
Gemma Arterton, Rosie Huntington-Whitely and Sienna Miller were just three of the celebrities pictured front row at the Burberry show today.
Sitting next to each other, the girls all looked very different but equally glamorous, despite sporting the same leather trousers.
Gemma Arteron, left, Rosie Huntington-Whiteley and Sienna Miller attend the Burberry at London Fashion Week all sporting the same leather trousers
They were joined by Samantha Cameron, Topshop boss Phillip Green and tennis player Andy Murray and his girlfriend Kim Sears.
The endless roll call of celebrities, also including stylist Rachel Zoe, Donna Air and Anna Wintour made it hard for fashionistas to concentrate on the show.
But it seems the British label is intent on creating a unforgettable collection to match.
Samantha Cameron with Phillip Green, left, and Anna Wintour, right
Model Florence Brudenell-Bruce, left, stylist Rachel Zoe and presenter Donna Air, right, show off Burberry coats
The accessory that stole the show was the bobble cap, seen on almost every model but all the pieces were a hit.
Thick coats and chunky knits seem perhaps out of place in a summer collection, but Burberry is a Brit label and the sun rarely shines in the UK, even in summer.
For rainy days, the trench has been given an overhaul - now in bright colours and bold prints.
Athlete Michelle Lewis, left, teniss players Andy Murray, with girlfriend Kim Sears, and Laura Robson, right
Rock n Roll: Tali Lennox, Annie's daughter, left, and Leah and Nat Weller, right, Paul's children
The tribal theme was unexpected but provided a refreshing change.
And for those who didn't get a chance to attend the show, the collection is available to buy online now to receive next season.
Internet users a first look at the Prorsurm Spring Summer collection - before it was even unveiled at the Hyde Park show venue.
The bold and the beautiful: Sienna, Gemma and Rosie strike a pose on the front row
Not so summery: The trench coat gets an update and is perfect for British weather
Every look was shared on Twitter, allowing followers to view the collection moments before anyone else.
Burberry CCO Christopher Bailey said: ’Twitter is instantaneous and I love the idea that streaming a show can be in many different forms.
'This collection is all about the most detailed hand crafted pieces and fabric innovation, creating a beautiful physical experience that is communicated digitally in dynamic and diverse ways and I love balancing those two worlds.'
Hat's off: Burberry unveils a new must-have for Spring, the bobble cap, in a tribal-themed show
Finale: Gold confetti dropped on the catwalk at the Hyde Park venue
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